38 year old Atif Saeed runs a small neighborhood grocery shop in Sadiqabad area of Rawalpindi since the past 20 years. This shop has always been the only source of income for the family, previously managed by Atif’s father. Due to the surging inflation, Atif has been unable generate enough profit to restock the shop which has led to reducing sales and loss of customers. The young man wants to restock the empty racks and regain his business for which he has applied for a loan of $550. Help Atif earn a better living for his 3 little daughters.